Consumer & Advertising

Santiago Court of Appeals condemns WOM for sending advertising after the consumer requested a communications block

The Santiago Court of Appeals (Case No. 2.006-2023) overturned the first-instance ruling and ordered WOM to pay 50 UTM for violating Articles 23 and 28 B of Law 19.496. The company continued sending promotional messages to a consumer who exercised their right to block advertising communications through the SERNAC “Do Not Disturb” platform.

Supreme Court overturns Subtel requirement: debt collection calls do not require 600 or 809 prefixes

On March 5, 2026, the Supreme Court upheld an economic protection action and revoked Subtel's Exempt Resolution No. 286, which required extrajudicial debt collection calls to be made from 600 and 809 prefixes. The ruling declared the requirement illegal: telephone debt collection is not a supplementary telecommunications service but a direct communication between creditor and debtor regulated by Law 19,496.

SERNAC tightens e-commerce oversight: key compliance points for online sellers

SERNAC has intensified enforcement actions against e-commerce platforms, focusing on delivery deadlines, return policies, post-sale support, and advertising accuracy. This alert reviews the key compliance obligations under Law 19,496 that online sellers must meet and the most common grounds for sanctions.