Área 07 — Consumer & Advertising
Consumer & Advertising
Selling to consumers requires compliance with increasingly strict regulations. We turn compliance into a competitive advantage: we structure strategies, policies and marketing campaigns for smooth operations without legal risks.
Enfoque OGC
Cómo abordamos el área de Consumer & Advertising
- →Process standardization and predictability
- →Preventive review
- →Representation before the regulator
- →Training for marketing teams
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Qué incluye nuestra asesoría en Consumer & Advertising
✓Advertising Review (copy, graphics, videos, influencer marketing, digital ads)
✓Terms and Conditions (promotions, contests, loyalty programs)
✓Consumer Law Compliance — SERNAC (warranty, returns, consumer information)
✓Defense before SERNAC (collective mediations, individual complaints)
✓Representation before CONAR (misleading or unfair advertising)
✓Consumer Law Judicial Defense (police courts and civil courts)
✓E-commerce and Marketplaces (T&C, shipping and return policies, customer data)
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